When it comes to indoor sign: informational boards, there are a lot of factors that can impact their effectiveness. Whether you’re looking to boost sales or improve brand recognition, these signs can have an important impact on your audience. However, they’re not always easy to get right. In this article, we’ll share a few of the most important elements to consider when designing your next custom sign:
Branding
Many types of signage will include some sort of branding, which is a design or symbol that makes it easily identifiable as a particular business or venture. Using this branding will help customers instantly recognize your company and build trust in your product or services. It’s also a good idea to use this feature when creating signage that requires a high level of professionalism, such as safety or warning signs.
Color
Few things can capture a viewer’s attention like a vibrant shade of color. This is why it’s so important to make sure that your sign uses a color that stands out from the surrounding environment. Moreover, color can be used to highlight important details on your sign and make them easier for viewers to notice.
Text
The written word can convey certain messages better than an image can, which is why most signs will include some form of text. However, it’s important to remember that text should only be used when necessary and should be kept as short as possible. Crowding a sign with too much text will make it harder for viewers to read.
Font and Type
Using a clean, crisp, easy-to-read font will greatly increase the legibility of your sign. Additionally, it’s best to avoid using all capital letters, as visual tests have shown that upper and lower case lettering is more legible than all-capitals. Finally, it’s a good idea to use different font sizes in order to create hierarchy and make the most of your space.
Images
Probably the most common element of any signage, images are a great way to convey a message. However, it’s important to remember how ambiguous they can be. This is particularly true for images that have to do with safety or warnings, as the meaning of these images can change based on the context in which they’re viewed.
Interactive elements
If you’re looking to add a bit of an edge to your next custom sign, then look no further than interactive features. Research has shown that adding these types of elements can significantly increase the duration in which your audience will be engaged with your product or service. In addition, they’re a great way to add a touch of fun and excitement to your advertising campaign.
If you’re considering adding information boards to your business, the expert team at your local Corpus Christi sign company can help you design a system that pleases your customers and drives your sales.